Volvo is a Swedish automaker, currently owned by China's Geely Corporation, that has become renowned for its safety. Many of Volvo's cars exhibit safety features not found on other vehicles, such as the collision detection system available on some of its newer models.

Despite the company's sterling reputation for safe and reliable vehicles, the company has tried to branch out from this image in recent years. A case in point is Volvo's recently-debuted S60 sedan. The marketing campaign for this car dubs the vehicle "naughty" and focuses on its performance features rather than the safety that the company has been known to prioritize in the past.

Volvo's nomenclature is designed to be clear and unambigous, making the cars relatively easy to shop for. The letters in the name of a Volvo denote the model's class, with XC for crossover, V for wagon, S for sedan and C for coupe/convertible. From there, the company uses number to denote size, so an XC90 is larger than the XC70.