Rolls-Royce is a high-end luxury car manufacturer based out of Goodwood, England, across from the famous Goodwood Circuit. The current iteration of the company is not the same Rolls-Royce that debuted in in 1904, which was sold off to BMW in 1998. The new Rolls-Royces are partially made of BMW parts, although the majority of the cars are still unique, as the old models were.

The Phantom four-door sedan has been the flagship of Rolls-Royce since BMW completed the takeover in 2003. The Phantom features BMW's V12 engine and a host of luxury options.

One trademark of Rolls-Royce is the endless available customization options. Through their Bespoke program, Rolls-Royce engineers will custom design any part of the vehicle - from initials on the leather interior to 44,000 paint option that can be matched to swatches like suit fabrics. In addition, their factory in Goodwood only uses two robots to apply a base layer of paint - every other aspect of the car is built by hand.

Rolls-Royce later introduced the Phantom Coupe and Drophead Coupe, its two-door and convertible versions of the Phantom. This year, the Rolls-Royce Ghost debuted, which is a smaller and more affordable version of the now-classic Phantom design.