The Challenger is going back to its green color 05/31/2011
When it comes to the automotive industry, it's important to make consumers feel grateful that they purchased a certain vehicle. Marketers frequently come up with strategies that offer a sense of the "have and have nots" in order to draw in a bit of competition between consumers.
Dodge is looking to make others "green with envy" for its 2011 Challenger models because it wants to make sure that drivers of the muscle car get noticed by others, possibly making this a smart marketing strategy.
"We're using Green With Envy on the new 2011 Dodge Challengers to pay tribute to some of the coolest paint colors from our past, including the "Sublime" and "Green Go" Dodge Challengers from the 1970's and more recently, the "Snakeskin Green" Vipers from 2008-2010," said Ralph Gilles, president and chief executive officer (CEO) of the Dodge Brand and senior vice president of product design for Chrysler Group LLC.
"Not only will this exclusive heritage color remain unique to the Dodge brand, it adds another fresh and exciting element to our modern American muscle coupe," he continued in the press release.
However, while this is a great option for those who like to be flashy and draw attention to themselves, Automotive.com reports that the SRT8 model, which has a starting price of $45,000, will also come in a black, red, metallic and orange finish. These options allow people to showcase their personalities when choosing the ultimate American muscle car. The Green with Envy Challenger will start at $36,000, making it an affordable flashy purchase.